A better brand built for better connections

The friends behind the app wished to revitalise the Fringle brand and website which had not changed since their inception.
They wanted to modernise their branding which was now looking outdated and create a website that reflected the breathtaking quality of the new friend making innovation. Fringle wanted the primary focus on the new website to be a set of characters and friends, an illustration that ties the identity together. Secondary to this, the marketing materials reference the fun and friendly side behind the brand.