An identity that paid for itself through bread.

The Hill asked us to craft their brand narrative and solidify it with a new identity system. Through initial exploration, we explored the meaning behind the name and story as a brand. Pairing together their love for food, baked goods and the ourdoors we defined a bold new identity to reflect their modern profile and maturity, while conveying approachability openness.
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We created a visual language that captures the warmth and 'homely'ness within it's identity. Authentic photos with a minimalistic or clean illustrated backgrounds form a distinct, clean look.